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Services Marketing Cases in Emerging Markets : An Asian Perspective (Hardcover)
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Thiscasebook provides students and academics in business management and marketingwith a collection of case studies on services marketing and service operationsin emerging economies. It explores current issues and practices in Asia, acrossdifferent areas, countries, commercial and non-commercial sectors. This book is important and timely in providing aframework for instructors, researchers, and students to understand the servicedynamics occurring in these countries. It serves as an invaluable resource formarketing and business management students requiring insights into theoperationalization of services across different geographical areas in Asia.Students will find it interesting to compare and contrast different marketscovering important aspects related to services.