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Services Marketing : Concepts, Strategies, & Cases (Hardcover) (K. Douglas Hoffman & John E. G. Bateson)
About this item
Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology.
Number of Pages: 458
Genre: Business + Money Management
Sub-Genre: Marketing / General
Publisher: Cengage Learning
Author: K. Douglas Hoffman & John E. G. Bateson
Street Date: January 1, 2016
Item Number (DPCI): 248-03-6412
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