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Our Laundry Detergent is tough on stains, but gentle to your world, and try our NEW Alpine Falls scent from 100% essential oils and botanical ingredients! With no dyes, artificial brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased 97%. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
A product that either utilizes USDA BioPreferred Certification at 50% or higher, or makes an unqualified on-pack "bio-based" statement.
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).
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As a first-time parent I searched high and low for the highest quality products to take better care of myself and my family. I no longer had to worry about my sensitive skin because I knew the free and clear was safe for not only myself but my entire family. Seventh Generation provides high-quality, chemical-free products that I feel proud and safe to use. I know that I can trust this brand and it's high-quality.
This Seventh Generation laundry detergent gets our clothes super clean while not using harsh chemicals. It comes in multiple scents that are good for people with allergies. It also doesn’t test on animals so it’s my go to detergent (This review was collected as part of a promotion.)
I noticed this on sale in the superstore flyer and decided to check it out. It is amazing. Love the way it smells and makes my clothes feel. No gross perfume smells. This is now my regular detergent. (This review was collected as part of a promotion.)
I am IN LOVE with this detergent. It smells herbaceous and a bit like tea tree oil, in a very refreshing way. It got my laundry clean - including my whites! And, best of all, it didn't irritate my sensitive skin. This is an absolute keeper! My dog also has skin allergies and I've washed her bedding in this, she didn't scratch after! We've been using this for a month with great success. I won't be going back to my old brand fav - Seventh Generation is a product I feel good about. (This review was collected as part of a promotion.)