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Our Laundry Detergent is tough on stains, but gentle to your world. With no dyes, artificial brighteners or synthetic fragrances, Seventh Generation Laundry Detergent liquid gives you great results in HE and standard machines, and works in all water temperatures. This laundry soap, made with plant-based ingredients, is a USDA Certified Biobased 97%. Our fragrance free laundry detergent is made for sensitive skin and will leave your clothes fresh and clean without harsh chemicals.For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment.Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Added Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
A product that either utilizes USDA BioPreferred Certification at 50% or higher, or makes an unqualified on-pack "bio-based" statement.
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).
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I like that this laundry detergent doesnt have strong chemicals or perfumes which then transfer on your skin and into your body. The only drawback is if you are used to using chemically scented stuff this just makes your laundry smell clean but no added scents (I add essential oils in the detergent to naturally add scent!)
I have sensitive skin, this stuff is great. A little pricey but it cleans well and doesnt bother my skin or my 3 month olds skin. It smells clean which is a bonus and I love that it is actually clear. No dyes.
This is a great product, Seventh Generation really provides a product that is good for the environment and good for the consumer. This detergent works great to remove dirt and stains from my clothes without having any harsh chemicals. Wonderful!
I love that this is plant based. I have a one year old and never bought into buying baby laundry detergent. I felt it wasn't necessary to purchase it just to smell like baby powder. I feel good using Seventh Generation because it gets his clothes clean, there's no fake fragrance and it costs the same, if not less, than the detergents with fake fragrance and dyes.