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Our Ultra Power Plus Laundry Detergent delivers our most powerful formula leaving clothes extra clean and fresh. Our enzyme rich formula is tackles your toughest stains without using dyes, artificial brighteners or synthetic fragrances. Seventh Generation Laundry Detergent liquid gives you great results in HE (HE detergent) and standard machines, and works in all water temperatures. This laundry soap, made with plant-based ingredients, is a USDA Certified Biobased 97%. Now you can say goodbye to even those "impossible" stains thanks to the science of PlantTech our own blend of advanced, plant-based enzymes. *Compared to an equal amount of our regular Laundry Detergent liquid. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Added Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
A product that either utilizes USDA BioPreferred Certification at 50% or higher, or makes an unqualified on-pack "bio-based" statement.
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).
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My son has contact dermatitis. He gets hives and itches constantly. His pediatrician recommended a fragrance free clear detergent. We used another brand up until purchasing this last week. I like it and dont notice a residual heavy smell after using it. What I love about this detergeabt is it doesnt harm wild/sea life, is biodegradable and non toxic.
I dont use this for washing clothes bc it kind of makes them dull. But I LOVE it for washing my linen and silk baby ring slings. It is free of optical brighteners which can discolor and breakdown silk and linen fibers. This is my go to for those!
A little bit goes a long way, which is nice because the bottles last longer. This works great with my sensitive skin - Im allergic to dyes and fragrance. Very affordable. I recommend over Tide and All. It also had a little drained where the cap screws on so youre using all of it, not getting a drainy, soapy mess.