Seventh Generation Ultra Power Plus Laundry Detergent with our powerful PlantTech stain-fighting formula.
20% more cleaning power* lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula.
0% dyes, artificial fragrances or artificial brighteners.
Don't just take our word for it, our laundry detergent is a USDA Certified Biobased Product 97%.
Designed to work in both HE and standard machines, powerful in all washing temperatures, and septic safe.
Caring today for the next seven generations
Health Facts: Phosphate-Free, Bleach-Free, Fluoride-Free, Dye-Free, No Fragrance Added, Paraben-Free, Hypoallergenic, Contains Naturally Derived Ingredients
Product Warning: Flush immediately if product enters eyes, keep out of reach of children
Capacity (Volume): 95 fl oz (US)
Formulation: Concentrated, High Efficiency
Product Form: Liquid
Sustainability Claims: Renewable Resource, Recyclable, Plant-Based, Cruelty-Free, Contains Recycled Content, Not Tested on Animals
Industry or Government Certifications: USDA Certified Biobased Product
Number of uses: 54
Item Number (DPCI): 003-02-0312
Origin: Made in the USA
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Our Ultra Power Plus Laundry Detergent delivers our most powerful formula leaving clothes extra clean and fresh. Our enzyme rich formula is tackles your toughest stains without using dyes, artificial brighteners or synthetic fragrances. Seventh Generation Laundry Detergent liquid gives you great results in HE (HE detergent) and standard machines, and works in all water temperatures. This laundry soap, made with plant-based ingredients, is a USDA Certified Biobased 97%. Now you can say goodbye to even those "impossible" stains thanks to the science of PlantTech our own blend of advanced, plant-based enzymes. *Compared to an equal amount of our regular Laundry Detergent liquid. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.
Your clear choice for clean. Details, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free. • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
A product that either utilizes USDA BioPreferred Certification at 50% or higher, or makes an unqualified on-pack "bio-based" statement.
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).
See how we make shopping for wellness even easier.