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Seventh Generation Fresh Scent Ultra Power Plus Liquid Laundry Detergent - 95 fl oz

Seventh Generation Fresh Scent Ultra Power Plus Liquid Laundry Detergent - 95 fl oz - image 1 of 4Seventh Generation Fresh Scent Ultra Power Plus Liquid Laundry Detergent - 95 fl oz - image 2 of 4Seventh Generation Fresh Scent Ultra Power Plus Liquid Laundry Detergent - 95 fl oz - image 3 of 4Seventh Generation Fresh Scent Ultra Power Plus Liquid Laundry Detergent - 95 fl oz - image 4 of 4
Seventh Generation Fresh Scent Ultra Power Plus Liquid Laundry Detergent - 95 fl oz - image 1 of 4
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About this item

At a glance

Clean
Clean
Cruelty Free
Cruelty Free
No Added Fragrance
No Added Fragrance
Dye-Free
Dye-Free
Bio Based
Bio Based
Plant Based
Plant Based

Highlights

  • Seventh Generation Ultra Power Plus Laundry Detergent with our powerful PlantTech™ stain-fighting formula.
  • 20% more cleaning power* lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula.
  • 0% dyes, artificial fragrances or artificial brighteners.
  • Don't just take our word for it, our laundry detergent is a USDA Certified Biobased Product 97%.
  • Designed to work in both HE and standard machines, powerful in all washing temperatures, and septic safe.
  • Caring today for the next seven generations

Specifications

Scent: Fresh

Health Facts: Paraben-free, fluoride-free, Phosphate-free, hypoallergenic, dye-free, Bleach-free, contains naturally derived ingredients, no fragrance added

Product Warning: Keep out of reach of children, flush immediately if product enters eyes

Capacity (Volume): 95.0 ounces

Formulation: Concentrated, High Efficiency

Product Form: Liquid

Sustainability Claims: Not tested on animals, Renewable Resource, plant-based, recyclable, Contains Recycled Content, cruelty-free

Sustainability Certifications: USDA Certified Biobased Product

Number of uses: 54

TCIN: 16759736
UPC: 732913229277
Item Number (DPCI): 003-02-0312
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Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

Description

Our Ultra Power Plus Laundry Detergent delivers our most powerful formula leaving clothes extra clean and fresh. Our enzyme rich formula is tackles your toughest stains without using dyes, artificial brighteners or synthetic fragrances. Seventh Generation Laundry Detergent liquid gives you great results in HE (HE detergent) and standard machines, and works in all water temperatures. This laundry soap, made with plant-based ingredients, is a USDA Certified Biobased 97%. Now you can say goodbye to even those "impossible" stains thanks to the science of PlantTech our own blend of advanced, plant-based enzymes. *Compared to an equal amount of our regular Laundry Detergent liquid. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.
Clean
Clean
Your clear choice for clean.  Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Cruelty Free
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
No Added Fragrance
No Added Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
Dye-Free
Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
Bio Based
Bio Based
A product that either utilizes USDA BioPreferred Certification at 50% or higher, or makes an unqualified on-pack "bio-based" statement.
Plant Based
Plant Based
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).
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Guest Ratings & Reviews

4.7 out of 5 stars with 67 reviews
95% would recommend
20 recommendations
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 4.8 out of 5
value: 4.5 out of 5

Review images (3)

Guest review image 1 of 3, zoom inGuest review image 2 of 3, zoom inGuest review image 3 of 3, zoom in

(no review title)

5 out of 5 stars
marisaf15 - 5 months ago
originally posted on seventhgeneration.com
The best laundry detergent. I Use unscented for work to wash the sheets. It takes out oil stains and keeps everything clean
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5 out of 5 stars
cakegame22 - 5 months ago
originally posted on seventhgeneration.com
My son has contact dermatitis. He gets hives and itches constantly. His pediatrician recommended a fragrance free clear detergent. We used another brand up until purchasing this last week. I like it and dont notice a residual heavy smell after using it. What I love about this detergeabt is it doesnt harm wild/sea life, is biodegradable and non toxic.
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(no review title)

5 out of 5 stars
inkleyhollow - 5 months ago
originally posted on seventhgeneration.com
I dont use this for washing clothes bc it kind of makes them dull. But I LOVE it for washing my linen and silk baby ring slings. It is free of optical brighteners which can discolor and breakdown silk and linen fibers. This is my go to for those!
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(no review title)

4 out of 5 stars
kellyd33 - 5 months ago
originally posted on seventhgeneration.com
Loved that is was fragrance free. Wasnt impressed with its ability go get clothes clean on the first wash.
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(no review title)

5 out of 5 stars
adam_crabbs02 - 5 months ago
originally posted on seventhgeneration.com
Have used this a couple of times. Does not contain the unnecessary dyes and does not irritate sensitive skin.
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(no review title)

5 out of 5 stars
alyxisdjenn - 5 months ago
originally posted on seventhgeneration.com
A little bit goes a long way, which is nice because the bottles last longer. This works great with my sensitive skin - Im allergic to dyes and fragrance. Very affordable. I recommend over Tide and All. It also had a little drained where the cap screws on so youre using all of it, not getting a drainy, soapy mess.
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(no review title)

4 out of 5 stars
micheller524 - 5 months ago
originally posted on seventhgeneration.com
I think this detergent is great and I love that it isnt harsh, it is relatively affordable and can be found in a couple of my local stores, I wish it was available in more stores, its a good product.
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(no review title)

5 out of 5 stars
kristylynn15 - 6 months ago
originally posted on seventhgeneration.com
This product is great for people who have sensitive skin. It gets clothes clean without leaving behind harmful residue.
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