:

product description page

Seventh Generation Natural Laundry Detergent - 100 fl oz

Seventh Generation Natural Laundry Detergent - 100 fl oz - image 1 of 1

About this item

Our Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased Product 97%. The Fresh Citrus scent is derived from 100% essential oils and botanical extracts leaving your laundry fresh and clean without harsh chemicals.
For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment.
Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.
Scent: Citrus
Health Facts: Phosphate-free, Sulfate-free, dye-free, animal by-product-free, artificial fragrance-free, formaldehyde donor-free, no fragrance added
Item Type: Laundry detergents
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, drink water if product is swallowed
Capacity (Volume): 100 ounces
Formulation: Concentrated, High Efficiency
Product Form: Liquid
Wellness Standard: Bio-based, cruelty-free, dye-free, gluten-free, certified gluten free, no fragrance added, plant-based
Number of uses: 66
Sustainability Claims: Plant-based, cruelty-free
TCIN: 53346456
UPC: 732913227792
Item Number (DPCI): 003-02-0600
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$12.99

more ways to buy

Most recent reviews

New Lavender Scent a BOMB

(would not recommend)
1 out of 5 stars
tamz 21 days ago
Just recently tried the laundry detergent with the new "synthetic" lavender scent. It is HORRIBLE. What a disappointment to have this amazing company ruin their products with synthetic attempts at natural scents. Looking now for a new brand after 10 yearssee moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

(would not recommend)
1 out of 5 stars
motherearth 1 month ago
I bought your citrus laundry detergent. If my clothes smelled that way once they were washed it would be great. I am having to wash them over and over to get them clean. They smell awful once they are washed and dried.see moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

They ruined it with adding more lavendar smell

(would not recommend)
1 out of 5 stars
Dj89 1 month ago
You just lost a life long customer by dumping way too much fragrance into the new lavendar version. I'll bet your sales will plummet after this costly mistake. People bought your product because it doesn't stink!see moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

Love the scent!

(would recommend)
5 out of 5 stars
Sewbz 2 months ago
I was surprised to read so many did not like the new lavender scent! I found it very pleasant and not overpowering at all! It definitely is stronger smelling than the blue eucalyptus and lavender but not offensive in any way! Plus I also love the cleaning power without all the nasty chemicals! Thank...see moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

Great for reduction of skin irritation

5 out of 5 stars
LaundryAna 2 months ago
This product is excellent and very easy on the skin. It also has a great scent and is has no negative effect on clothing.see moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

New Lavender Version smells like body odor

(would not recommend)
1 out of 5 stars
NSS1 2 months ago
I have been a loyal user of the Lavender Eucalyptus version for many years. I did not even notice the change until I did the first wash with the new version. The odor smells like body odor to me. I could not wear the clothes without washing them in a different detergent to get the scent out. I am e...see moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

LOVE THE SCENT

(would recommend)
5 out of 5 stars
harrington 3 months ago
Love the fresh lavender scent - makes everything smell so clean!see moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

(would recommend)
5 out of 5 stars
Nakedvegan 3 months ago
I just bought this product. Is it vegan? I love this brandsee moreof the reviewer's review
Do you find this helpful?
yes (0)no (0)report

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.