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Show What You Mean : Visual Literacy for Graphic Design and Mass Communication (Paperback) (Kim

Show What You Mean : Visual Literacy for Graphic Design and Mass Communication (Paperback) (Kim - image 1 of 1

About this item

Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be it font, photographs, paintings, or infographics). While most Visual Literacy textbooks concentrate on theory, few concentrate on application, and most texts are outdated, not even covering the impact that technology has had on the image. Show What You Mean is the answer to these obsolete titles, combining abundant theory, with relevant practice, updated to meet today’s digital, visual culture. This book surveys the basics from how one perceives and interprets an image to how one constructs and uses an image.

Number of Pages: 400
Genre: Art
Format: Paperback
Publisher: Taylor & Francis
Author: Kim Golombisky & Rebecca Hagen
Language: English
Street Date: January 15, 2019
TCIN: 52418251
UPC: 9781138854789
Item Number (DPCI): 248-45-4385
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$59.95
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