About this item
Similac Advance Infant Formula is a nutritionally complete milk-based and iron-fortified baby formula featuring OptiGRO, our exclusive blend of DHA, Lutein and Vitamin to help support your baby's overall growth, brain, eye and immune system development. From the #1 infant formula brand chosen by moms* and the #1 brand fed in hospitals (*total US infant formula all outlets as of 3/31/18, Nielsen data)
Contains: Milk, soy
May Contain: Milk, soy
Serving Size: 6.0 ounces
Baby Formula Focus: Growth support, eye development, immune system support, brain development
Base Ingredient: Milk
Store: In a Dry location at Room temperature
Exterior Container: Plastic Tub
Wellness Standard: Meets minimum requirements, prebiotic/probiotic
Dietary Needs: Certified Gluten Free
State of Readiness: Mix
Servings: 29.0, Approximate
Age Stage: Infant
Package type: Individual item multi-serving
Capacity: Total Volume Prepared: 176.0 ounces
Exterior container weight: 1.45 pounds
Item Number (DPCI): 007-09-0185
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A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
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- Similac Advance Infant Formula is a nutritionally complete, milk-based formula for your baby's first year with all ingredients carefully selected to meet our high standards
- NUTRIENTS: Features OptiGRO, our exclusive blend of DHA, Lutein and Vitamin E, special nutrients found in breast milk that are important for helping support baby's brain and eye development
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Most helpful positive reviews
So my daughter is a baby and up until yesterday only had breast milk. I have tried enfamil two of their kinds, and she would not even take a sip of them. Tried this product and she immediately drank 3 ounces. We tried another bottle this morning and she drank 5 ounces no problem. I am so excited bec...see moreof the reviewer's review
5 out of 5 stars
Seamless Trasition — 7 years ago
I've used it for my first born and my second. Both were breast fed for the first 3 months. Transition to Similac Advance with shield was easy. Both babies took to the formula. I think it's very similar to breastmilk.
My baby loves it
4 out of 5 stars
Aileen — 4 years ago
I like this formula because it dissolves well and doesn't leave clumps and Target often have it on [...] which helps a lot. In fact it is the best price I've been able to find in the retail store, only that they often run out of the stock, but my baby really loves it.
Don't feel bad about not breastfeeding
5 out of 5 stars
Lauren — 9 years ago
As a nurse and new mom, I had my mind set on breastfeeding. However, I was unable to produce enough milk even when pumping. Finally I put everything aside and gave my baby this formula. It so happened that one of the nurses at the hospital had given me a free sample can before I left and whether or ...see moreof the reviewer's review
Most recent reviews
A great mid-line option formula!
4 out of 5 stars
Fab4Fan64 — 3 months ago
While my baby uses the Pro Advance formula typically, it’s not always available in stores near my mother in law. In emergencies when I’m without formula (such as in a recent event where I completely forgot his diaper bag! #newmomfail) her local store does carry the Similac Advanced. Once when he was...see moreof the reviewer's review
I was feeding my baby this formula since he was born but he would always cry with it and i would have to forse him to drink it lately. till the day i saw it had black particles in it i immediately called the pediatrician she said to take him in Asap! As soon as i arrived she checked him and sent h...see moreof the reviewer's review