Loading, please wait...

Smarter Tomorrow - by Elizabeth Ricker (Hardcover)

Smarter Tomorrow - by  Elizabeth Ricker (Hardcover) - image 1 of 1
Smarter Tomorrow - by  Elizabeth Ricker (Hardcover) - image 1 of 1
reg $28.49 Save $4.28 (15% off)
new at target

About this item


Number of Pages: 272

Genre: Psychology

Sub-Genre: Neuropsychology

Format: Hardcover

Publisher: Little, Brown Spark

Age Range: Adult

Author: Elizabeth Ricker

Language: English

Street Date: August 17, 2021
TCIN: 80112409
UPC: 9780316535151
Item Number (DPCI): 247-46-2825
Origin: Made in the USA or Imported


Upgrade your brain in just 15 minutes a day with these fun, effective biohacking tips from a Silicon Valley neuroscientist.

A decade ago, MIT and Harvard-trained researcher Elizabeth Ricker set out to answer a provocative question: if you had only 15 minutes a day, no prescriptions, and a tiny budget, what tools could you use to measurably upgrade your brain? Smarter Tomorrow shares the spoils of Ricker's around-the-world quest to answer that question. After distilling insights from hundreds of research studies and interviews, Ricker tests everything on herself. Some experiments fail hilariously--but others completely transform her cognition. Ricker is able to sharpen her memory, up her attention span, boost her mood, and kill her brain fog.

Some of Ricker's experiments include:

  • Testing the positive (and negative!) effects of electrical stimulation, nicotine, video games, and little-known beverages from the Amazon and the Pacific islands.
  • Using a 9v battery to send a small current through the brain to see how it improved mental processing speed.
  • A hunt for the root causes of brain fog using tests of brainwaves, blood, allergic responses, heart rate, breath output, and sleep.

Join Ricker for a wild and edifying romp through the cutting-edge world of neuroscience and biohacking. Along the way, you'll encounter Olympic athletes, game show contestants, memory savants, CEOs, and scientists. You'll learn the science behind human guinea pigging--and why self-experiments are the antidote to the frustrating, one-size-fits-all solutions that have failed our brains for so long. You'll also learn about abilities that Ricker dubs the new IQ, the new EQ, and the "say to do" score. By the end, you'll have a step-by-step guide for setting up and carrying out your own neurohacking experiments.

Join a growing, global movement of neurohackers revolutionizing their careers and relationships. Let this book change the first 15 minutes of your day, and it may change the rest of your life along with it.

If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Shipping options

Get it by Tue, Aug 17 with Express Shipping
Get it by from Wed, Aug 18 - Mon, Aug 23 with free Standard Shipping

Shipping details

Estimated ship dimensions: 1 inches length x 6 inches width x 9.25 inches height
Estimated ship weight: 1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Northern Mariana Islands, United States Minor Outlying Islands, Virgin Islands, U.S., Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

No information loaded.

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.