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About this item
Number of Pages: 147
Genre: Business + Money Management
Sub-Genre: Business Communication
Publisher: FT Press
Book theme: General
Author: Mark Magnacca
Street Date: May 1, 2009
Item Number (DPCI): 247-09-0284
SO WHAT?How to Communicate What Really Matters to Your Audience MARK MAGNACCA Supercharge Your Success by Answering the One Question That Everyone Cares About: Answer the "So What?" question quickly, succinctly, convincingly-every time! Practical techniques, examples, and exercises proven with thousands of winning salespeople. Straight from Mark Magnacca, one of the world's leading sales consultants. For all your personal interactions-in business and in life! It's tough, but true-the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering them-until they understand exactly how it'll benefit them. If you recognize that one hard, cold fact-and you know what to do about it-you'll make more money, achieve greater success, and even have more fun! In this book, world-renowned sales consultant Mark Magnacca shows you how to answer the "So What?" question brilliantly, every time-no matter who's asking it or what you're trying to achieve. This book will transform the way you communicate: You'll use it every day to get what you want-in business and in life! About the Author xForeword xiChapter 1 What You Need to Know in 850 Words 2Chapter 2 Change Your Thinking, Change Your Life 8Chapter 3 How I Learned to Think This Way-You Can, Too! 14Chapter 4 Your World View-Making the Invisible Visible 26Chapter 5 What's in It for Them? 36Chapter 6 Who You Always Wanted to Be-Yourself 52Chapter 7 Winging It Versus Orchestration 72Chapter 8 Getting Your Audience Engaged 86Chapter 9 Tie a String Around Your Finger 104Chapter 10 Getting from Where You Are to Where You Want to Be 120So What? A Final Word 128Glossary 134Acknowledgments 140Index 144
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