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Social Media and Mobile Marketing Strategy (Paperback) (Randi Priluck)

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About this item

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.
Number of Pages: 480
Genre: Business + Money Management
Format: Paperback
Publisher: Oxford Univ Pr
Author: Randi Priluck
Language: English
Street Date: August 5, 2016
TCIN: 52043585
UPC: 9780190215071
Item Number (DPCI): 248-40-2678
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