About this item
Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.
Number of Pages: 480
Genre: Business + Money Management
Publisher: Oxford Univ Pr
Author: Randi Priluck
Street Date: August 5, 2016
Item Number (DPCI): 248-40-2678