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Social Media Data Extraction and Content Analysis (Hardcover)

MSRPReg: $225.00 Save $11.25 (5% off)
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To explore how to conduct research using social media, contributors from a wide range of fields--among them computer engineering, economics, and education--discuss modeling with social data, analytics from the online crowd, tapping specific social media platforms, and applied uses of social media data for awareness and problem solving. Among their topics are weak ties and value of a network in the new Internet economy, evaluating the usability of social media web sites and applications using an eye-tracking method, conducting sentiment analysis and post-sentiment data exploration through automated means, social network synthesis: a dynamic approach for building distance education programs, and Facebook content analysis: Australian banks' social media community engagement. Annotation ©2016 Ringgold, Inc., Portland, OR (

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