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Social Media : How to Engage, Share, and Connect (Paperback) (Regina Luttrell)

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Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through
  • a thorough history of social media and pioneers of the field;
  • chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others;
  • discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future;
  • and real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Number of Pages: 209.0
Genre: Language + Art + Disciplines
Sub-Genre: Communication, E-Commerce / Internet Marketing
Format: Paperback
Publisher: Rowman & Littlefield Pub Inc
Author: Regina Luttrell
Language: English
Street Date: August 19, 2016
TCIN: 51371399
UPC: 9781442265240
Item Number (DPCI): 248-19-7352

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