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Social Media in South India - by Shriram Venkatraman (Paperback)

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About this item

This book is one of the first ethnographic studies to explore the use of social media in the everyday lives of people in Tamil Nadu, a region of South India experiencing rapid change. In the past decade, there has been an influx of IT companies into a space once dominated by agriculture, resulting in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. This study suggests there is a blurring of boundaries and asserts that the use of various social media platforms in the region, while seeming to induce societal change, also remain bound by local practices influenced by class, age, gender, and caste.
Number of Pages: 244
Genre: Social Science
Format: Paperback
Publisher: Univ of Chicago Pr
Author: Shriram Venkatraman
Language: English
Street Date: April 15, 2018
TCIN: 53270269
UPC: 9781911307921
Item Number (DPCI): 248-59-6016
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