Loading, please wait...
:

product description page

Social Media Marketing - by Tracy L. Tuten & Michael R. Solomon (Hardcover)

Social Media Marketing -  by Tracy L. Tuten & Michael R. Solomon (Hardcover) - image 1 of 1

About this item

Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)

Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”TAA Judges Panel

Social Media Marketing
 was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the "four zones" of social media that marketers can use to help achieve their strategic objectives:

  1. Community
  2. Publishing
  3. Entertainment
  4. Commerce
The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.

Suitable for modules and courses on social media marketing.
Number of Pages: 423
Genre: Business + Money Management
Format: Hardcover
Publisher: Sage Pubns
Author: Tracy L. Tuten & Michael R. Solomon
Language: English
Street Date: January 2, 2018
TCIN: 53252792
UPC: 9781526423863
Item Number (DPCI): 248-58-9021
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$158.00
Loading, please wait...

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.