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Social Media Strategy - by Julie Atherton (Paperback)

Social Media Strategy - by  Julie Atherton (Paperback) - image 1 of 1
Social Media Strategy - by  Julie Atherton (Paperback) - image 1 of 1
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About this item

Specifications

Number of Pages: 272

Genre: Business + Money Management

Sub-Genre: E-Commerce

Format: Paperback

Publisher: Kogan Page

Book theme: Internet Marketing

Author: Julie Atherton

Language: English

Street Date: October 29, 2019
TCIN: 76507709
UPC: 9780749497071
Item Number (DPCI): 248-71-2072

Description

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.

Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development.

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