Assuming no background in social network analysis, this work offers an introduction to actor-centered or ego-net analysis, a common method used in social network analysis. Contributors in sociology, social statistics, and social network analysis detail basic concepts and steps of ego-net research, which is a method of social network analysis that studies the social contacts of individuals or large groups, such as corporations and governments. The book begins with a detailed introduction on key concepts, strengths, and weaknesses of ego-net analysis. The next chapter offers a primer on social capital and small worlds as they relate to ego-net research. Later chapters offer guidelines on obtaining and analyzing ego-net data, narratives and case studies, and multilevel models of cross-sectional ego-nets. The final chapter deals with statistical analysis of network dynamics. Learning features include chapter outcomes, chapter summaries, b&w process diagrams, and screenshots. While the book is written for undergraduates and non-academic researchers, it is detailed enough for more advanced readers. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
This book will take the reader through each stage of ego-net research, from conception, through survey design to analysis and presentation of results.
Discussing qualitative, quantitative and mixed approaches, it introduces the reader to basic and foundational methods and concerns before taking them to the cutting edge of contemporary Social Network Analysis.
Number of Pages: 194
Genre: Social Science
Publisher: Sage Pubns
Author: Nick Crossley & Elisa Bellotti & Gemma Edwards & Martin G. Everett & Johan Koskinen
Street Date: August 28, 2015
Item Number (DPCI): 247-01-2739