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Social Network Analysis for Ego-Nets (Paperback) (Nick Crossley & Elisa Bellotti & Gemma Edwards &
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This book will take the reader through each stage of ego-net research, from conception, through survey design to analysis and presentation of results.Discussing qualitative, quantitative and mixed approaches, it introduces the reader to basic and foundational methods and concerns before taking them to the cutting edge of contemporary Social Network Analysis.
The ego-net approach to social network analysis, which takes discrete individual actors and their contacts as its starting point, is one of the most widely used approaches in the field. This is the first textbook to take readers through each stage of ego-net research, from conception, through research design and data gathering to analysis.
It starts with the basics, assuming no prior knowledge of social network analysis, but then moves on to introduce cutting edge innovations, covering both new statistical approaches to ego-net analysis and also the most recent thinking on mixing methods (quantitative and qualitative) to achieve depth and rigour. It is an absolute must for anybody wishing to explore the importance of networks.