Loading, please wait...
:

product description page

Social Organism : A Radical Understanding of Social Media to Transform Your Business and Life

Social Organism : A Radical Understanding of Social Media to Transform Your Business and Life - image 1 of 1

About this item

"From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you muststart with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understandingour digital world -- a guide not just to social media, but to human life today and where it is headed next"--
Number of Pages: 292
Genre: Business + Money Management, Computers + Internet, Social Science
Format: Hardcover
Publisher: Hachette Books
Author: Oliver Luckett & Michael J. Casey
Language: English
Street Date: November 15, 2016
TCIN: 51623259
UPC: 9780316359528
Item Number (DPCI): 248-28-9422
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$18.36
MSRPwas $27.00
Shipping
In stock - free standard shipping with REDcard
Not in stores

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.