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Social Organization : Managing Human Capital Through Social Media (Hardcover)

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Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways.Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.

Number of Pages: 93
Genre: Business + Money Management
Sub-Genre: Entrepreneurship, Strategic Planning, Public Relations
Format: Hardcover
Publisher: Palgrave Macmillan
Language: English
Street Date: December 15, 2015
TCIN: 50462312
UPC: 9781137585349
Item Number (DPCI): 248-07-9145
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MSRPReg: $69.99 Save $3.50 (5% off)
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