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Social Sector Communication in India : Concepts, Practices, and Case Studies (Hardcover) (Jaishri

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About this item

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

Number of Pages: 268
Genre: Language + Art + Disciplines, Social Science
Sub-Genre: Communication, Anthropology / General
Format: Hardcover
Publisher: Sage Pubns
Author: Jaishri Jethwaney
Language: English
Street Date: April 14, 2016
TCIN: 51261344
UPC: 9789351508144
Item Number (DPCI): 248-18-2602
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