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Social Selling : Techniques to Influence Buyers and Changemakers (Paperback) (Tim Hughes)

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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

Format: Paperback
Language: English
TCIN: 51621179
UPC: 9780749478018
Item Number (DPCI): 248-26-4741
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MSRPReg: $29.95 Save $9.59 (32% off)
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