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Software Agents and Online Buying : Consumer Risks and the Eu Legal Response - (Hardcover)

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This book examines agent technology in ecommerce from a consumer protection angle to assess whether EU law contains adequate safeguards against the risks associated with its use. It concentrates on four agent types that assist the consumer while going through the online buying process and in particular, in finding products, making purchase decisions and concluding contracts online: notification, recommendation, comparison and contracting agents. It is held that these software agents are not bad or risky per se: the source of these risks is often certain unacceptable practices employed by agent providers while making the agents available for use by consumers. The book identifies and practically illustrates these risks based on actual such practices. It explains possible legal solutions and assesses the effectiveness of existing safeguards, concluding that the relevant EU legal response is not fully satisfactory: The book also suggests legislative amendments for improving the ability of the relevant legal framework adequately to respond to the needs of the introduction of agent technology in e-commerce.
Number of Pages: 288
Genre: Freedom + Security / Law Enforcement
Series Title: Markets and the Law
Format: Hardcover
Publisher: Taylor & Francis
Author: Christiana Markou
Language: English
Street Date: June 22, 2019
TCIN: 52483976
UPC: 9781472424273
Item Number (DPCI): 248-46-1458
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