I have had these towels for 3 years they still look brand new. Trick wash on cold delicates and dry on now heat tumble dry. They are still dark as the day I bought them. I use them daily to dry my hands when cooking or cleaning or to sit hot casserole dishes on to protect the counter. I love the design it makes it look like I paid way more than I did. I would recommend anyone to get these and just clean them correctly to stay looking new.