Sony XR55A90J 55" Class BRAVIA XR OLED 4K Ultra HD Smart Google TV with Dolby Vision HDR

Sony XR55A90J 55" Class BRAVIA XR OLED 4K Ultra HD Smart Google TV with Dolby Vision HDR - image 1 of 4Sony XR55A90J 55" Class BRAVIA XR OLED 4K Ultra HD Smart Google TV with Dolby Vision HDR - image 2 of 4Sony XR55A90J 55" Class BRAVIA XR OLED 4K Ultra HD Smart Google TV with Dolby Vision HDR - image 3 of 4Sony XR55A90J 55" Class BRAVIA XR OLED 4K Ultra HD Smart Google TV with Dolby Vision HDR - image 4 of 4
Sony XR55A90J 55" Class BRAVIA XR OLED 4K Ultra HD Smart Google TV with Dolby Vision HDR - image 1 of 4
$1998When purchased online

About this item

At a glance

4K Ultra High Definition
4K Ultra High Definition
Bluetooth
Bluetooth
OLED TVs
OLED TVs
Smart TV
Smart TV

Highlights

  • COGNITIVE PROCESSOR XR™ – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.
  • XR TRILUMINOS PRO™ - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
  • XR OLED CONTRAST PRO – Feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture.
  • GOOGLE TV™ – See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Watch content from Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.
  • BRAVIA CORE™ – Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select Sony TVs.
  • HDMI 2.1 – Get the most out of next-gen gaming with BRAVIA XR HDMI 2.1 enabled TVs featuring 4K/120fps and BRAVIA Game Mode for increased frame rate and reduced input lag.
  • XR MOTION CLARITY™ – Intelligent motion processing for fast-moving, blur-free sports and action-packed movies.
  • XR 4K UPSCALING – Enjoy all your HD content in close to 4K resolution and bring back lost texture and detail with intelligent TV processing.
  • ACOUSTIC SURFACE AUDIO+ – The screen is the speaker, perfectly matching sound with the action on screen for a truly immersive experience.
  • DOLBY VISION, IMAX ENHANCED, NETFLIX CALIBRATED MODE – Enjoy immersive and engaging cinematic content as the creator intended.
  • GOOGLE ASSISTANT – Hands-free entertainment with help from Google – just say “Hey Google” to get started.
  • APPLE AIRPLAY – Works with AirPlay 2 to easily stream content from your Apple device.
  • 2-WAY MULTI-POSITION STAND – Beautifully designed to complement your unique viewing experience, offering two levels of flexibility – standard low-profile setting or raised to accommodate a soundbar.
  • PREMIUM BACKLIT REMOTE – Premium brushed aluminum, backlit remote with Bluetooth® connectivity for interference-free control of your TV.

Specifications

Dimensions (Overall): 27.91 inches (H) x 48.15 inches (W) x 1.61 inches (D)

Weight: 59.62 pounds

Electronics Condition: New

Aspect Ratio: 16:9 Aspect Ratio

Screen Resolution: 4K

Wireless Technology: Bluetooth

Native screen refresh rate: 120 Hz

Smart platform: Android TV

VESA Mounting Standard: 300x300

Voice assistant built-in: No Voice Assistant Built-In

Backlight type: OLED (No Backlight)

Screen Mirroring Technology: Google Chromecast

High Dynamic Range (HDR): HDR10

Stand Depth: 12.48 inches

Stand Width: 50.47 inches

Number of HDMI ports: 4

Product Depth with Stand: 12.48 inches

Product Height with Stand: 27.91 inches

Product Width with Stand: 50.47 inches

Screen Size: 55 inches

Battery: 2 AAA Alkaline, Required, Included

Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869

TCIN: 82731012
UPC: 027242921962
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED

The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.

We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.

Description

Introducing Sony’s best-ever OLED TV, with awe-inspiring contrast and our brightest-ever OLED picture. The BRAVIA XR™ A90J OLED TV, powered by the all-new Cognitive Processor XR™, features next-generation technologies that redefine the viewing experience. Engineered for beauty inside and out, the A90J brings a premium, minimalist-inspired design that fits even the most sophisticated of aesthetics.
4K Ultra High Definition
4k Ultra HD display that adds more color resolution and depth.
Bluetooth
A technology that allows devices to communicate with each other without cables or wires
OLED TVs
Organic light-emitting diode TVs produce both light and color from a single diode with an electric power source
Smart TV
Features integrated Internet and interactive Web 2.0 features
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 53 inches length x 7 inches width x 33 inches height
Estimated ship weight: 59.62 pounds
This item cannot be shipped to the following locations: APO/FPO, American Samoa, Guam, Northern Mariana Islands, Puerto Rico, United States Minor Outlying Islands, Virgin Islands, U.S., Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.6 out of 5 stars with 496 reviews

Perfect for me

5 out of 5 stars
Goudkevin - 2 days ago
originally posted on sony.com
Great piece off kit so glad I up graded from my old Sony ! Love the google tv and features
Did you find this review helpful?

Great Tv

5 out of 5 stars
Magri - 5 days ago
originally posted on sony.com
Great TV . super sound super picture expected nothing less
Did you find this review helpful?

new tv

4 out of 5 stars
Raider coach - 5 days ago
originally posted on sony.com
All is good. family is happy with it. Good value. Fits perfectly.
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Amazing!

5 out of 5 stars
Spofs - 10 days ago
originally posted on sony.com
I don’t splurge on myself for a lot of things, but a nice new top of the line tv every 5 years or so, sure! This thing is amazing, I can’t point to just one thing as there is so many great things about this tv! If you’re teetering on the extra money this model goes for, if you have it, I would definitely do it.
1 reply from Sony North America Customer Support team - 9 days ago
Hi Spofs, Thank you for purchasing the Sony A90J! We're very happy to hear this feedback. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam
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Great TV

5 out of 5 stars
Ex Samsung owner - 10 days ago
originally posted on sony.com
I'm very pleased with this TV. My last Sony was a Trinitron 12 years ago. I would have bought a highly rated Samsung, but their remote was not intuitive. It seemed to be designed for streaming. It didn't have an input key or any numeric keys. The Sony remote is very intuitive and Sony's are known for their reliability. I actually control it primarily with a Tivo remote as these are used on all of our TVs.
1 reply from Sony North America Customer Support team - 9 days ago
Hi Ex Samsung owner, We're very grateful for this positive feedback! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for giving the product a perfect rating!
Did you find this review helpful?

Looks great

4 out of 5 stars
Scutzy - 14 days ago
originally posted on sony.com
Looks great so far, only thing is I had a problem when the whole screen locked on 2nd day (today) while in the middle of opening Bravia Core, I couldn’t switch off with remote at all so had to pull the plug out and re-plug back in, it’s been fine since, touch wood it stays this way
1 reply from Sony Support Team team - 12 days ago
Hi Scutzy, Thank you for your review. We're glad to hear that you're enjoying your TV, and hope you continue to enjoy it for years to come. We're happy to welcome you into the Sony family! To help keeping the TV refreshed and protect it from glitches, make sure to clear the TV cache and data from time to time, especially for the applications you use the most: https://bit.ly/3K4oXFN. Also, make sure that the TV is always running the latest software version: https://bit.ly/3dischn. If you need any assistance in the future, you can contact us using this link: https://bit.ly/2NwYLXL. Sawy @Sony Support UK
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New TV

5 out of 5 stars
Mooner22 - 14 days ago
originally posted on sony.com
Purchased this TV a couple months of go. Could not be more impressed with this product. Outstanding picture, very user friendly.
1 reply from Sony North America Customer Support team - 14 days ago
Hi Mooner22, You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Ralph
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✔️ Just Do It.

5 out of 5 stars
Johnnymac1234 - 16 days ago
originally posted on sony.com
After a few weeks of watching this 65” A90J I can say that without a doubt it is the best TV I’ve ever owned. Picture is great out of the box but you can play around with it depending on your viewing area. Sports look great (almost as you are there) as well as movies. When it’s meant to be black the screen gets black without any light bleeding. For the price I don’t think it can be beat!!
1 reply from Sony North America Customer Support team - 16 days ago
Hi Johnnymac1234, Thank you for the purchase and we appreciate the positive feedback. We're glad to hear you like the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Regards, David
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Great picture, great sound

5 out of 5 stars
Beagle599 - 23 days ago
originally posted on sony.com
Had the Bravia for. A couple of weeks and am still amazed by picture quality each time I turn tv on
Did you find this review helpful?

FANTASTIC !!!!

5 out of 5 stars
EdSk - 24 days ago
originally posted on sony.com
I've owned Sony products for 50+ years. I've NEVER been disappointed. When my wife and I went looking for a 4K TV (the last Sony 46" flat screen we got back in the mid 2000's still work and moved to a different room), This time we went for 55" in our small home. She was so impressed as was I. We went to the OLED in the store and bang! We loved the demo. Sony took that technology with fast refresh rates and opened up our world again ! (I promise I won't talk about the Sony boom box, portable CD player, the shortwave receiver, the Hi8 camera, and on and on that I still have and work fine.)
1 reply from Sony North America Customer Support team - 23 days ago
Hi EdSk, We're glad to hear from a loyal Sony customer such as yourself! And good to know that you and your wife are impressed with the excellent OLED display, fast refresh rates, and cool new features of your new Sony A90J. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam
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An amazing TV

5 out of 5 stars
Dogs human - 25 days ago
originally posted on sony.com
Had this TV for a couple if weeks now and it really does live up to the rave reviews. The only thing we were not happy about was having to buy a separate stand for it as the legs are at the very edge of the unit. Why not have the stand in the middle? It's never been an issue before!
Did you find this review helpful?

Great tv

5 out of 5 stars
kazanlak74 - 27 days ago
originally posted on sony.com
It’s smashing tv and I love the sound and pictures
Did you find this review helpful?

Standby

4 out of 5 stars
Peter10000000000 - 28 days ago
originally posted on sony.com
Great TV but would have liked it to have an on off button to totally shut down. Appears it can only be put in standby costing electric unless you pull the mains plug which in my case is not easily accessable. Lacks in depth info on all the remote buttons.
1 reply from Sony Support Team team - 26 days ago
Hi Peter, Thank you for your review. We're glad to hear that you're enjoying your Sony TV and hope you continue to enjoy it for years to come. We're delighted to keep you as one of our loyal Sony family members. Unfortunately the only way you can totally shut down the TV is going to be by unplugging the TV from the mains, our TVs are designed to go to standby when pressing on the power button, yet the TV's standby power consumption is 0.5W. Regarding the remote control, rest assured, we'll pass your feedback to the relevant channels for future consideration and development. If you need any assistance in the future, you can contact us using this link: https://bit.ly/2NwYLXL Elshahat @Sony Support UK
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Unbelievable Picture

5 out of 5 stars
Grandpa Mike - 29 days ago
originally posted on sony.com
I am 86 years old and I saw my first TV at the 1939 Worlds Fair. So I thought I had seen it all; until I got my Sony Bravura 83 inch TV. I was blown away. Just hard to believe I was sitting at home and not flying in a small plane at 700 feet. A truly exhilarating experience!
1 reply from Sony North America Customer Support team - 28 days ago
Hi Grandpa Mike, Great choice! We're also happy to hear that you are enjoying the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin
1 guest found this review helpful. Did you?

Fantastic smart Tv

5 out of 5 stars
Debpal - 29 days ago
originally posted on sony.com
Brought 5 weeks ago fantastic quality sharp pictures and sound the best! feel you there in live what ever you watch
1 guest found this review helpful. Did you?

Fantastic OLED

5 out of 5 stars
Sandyman63 - 30 days ago
originally posted on sony.com
Eye watering price nearly gave me a nosebleed to buy it but i have no regrets at all. The picture is superb, big step up from the great picture i had on my 6 yr old Sony lcd tele. The detail in the lighting across all formats and particularly with Netflix calibrated mode is stunning. Best sound quality ive ever heard from a tele on its own. However, im now inclined to splash out on the Sony a7000 soundbar to get the full brnefit of dolby atmos and 360 degree spatial sound without the need for a subwoofer or additional rear speakers.
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Great Picture. Rite Size.

5 out of 5 stars
Tapsak - 1 month ago
originally posted on sony.com
Bought to replace a 10 year old Bravia that was awesome all those years.
1 reply from Sony North America Customer Support team - 1 month ago
Hi Tapsak, Amazing upgrade! We're glad that you love the picture quality and TV size. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin
1 guest found this review helpful. Did you?

Great for PS5!

5 out of 5 stars
Philster - 1 month ago
originally posted on sony.com
I bought TV because I wanted a larger screen and OLED (old Sony was 43X800D LED). Works and syncs great with PS5 and Streaming. Bright picture quality and good audio.
1 reply from Sony North America Customer Support team - 1 month ago
Hi Philster Great choice! We're also glad that you like the picture and sound quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin
Did you find this review helpful?

Extraordinary Picture

5 out of 5 stars
MRGIII - 1 month ago
originally posted on sony.com
The A90J has the most beautiful realistic vivid quality picture I have ever seen. It is hypnotic,
1 reply from Sony North America Customer Support team - 1 month ago
Hi MRGIII, That's amazing! We're very happy to hear you're enjoying the vivid colors and incredible picture quality of your new Sony A90J. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam
Did you find this review helpful?

Smart features are not so smart

4 out of 5 stars
M Hill - 1 month ago
originally posted on sony.com
Love the picture and how the X-1 processor changes to ambient light situations. Not a fan of Smart TV functions that force me to contend with silly menus and push graphics suggesting I use their version of TV shows. I'm fine with just Apple TV+. I also don't like the idea that the TV is collecting data on my viewing habits. If Sony want that info, they should pay for it :)
1 reply from Sony North America Customer Support team - 1 month ago
Hi M Hill, Thank you for choosing Sony. Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. -Carl
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