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Sport Analytics : A Data-Driven Approach to Sport Business and Management (Paperback)
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This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, and to show how sport managers and sport business professionals can use analytical techniques to improve their professional practice. While other books on sports analytics have focused almost exclusively on player performance data, this book shows how analytics can be applied in every functional area of sport business, from marketing and event management to finance and legal services. The book begins with a concise introduction to analytical methods, and every chapter contains real world examples, industry profiles, extended case studies and useful learning features.