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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency (Hardcover)
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This practical business analytics in sport book provides students and industry leaders with innovative strategies to collect data and convert it into meaningful information that enables sport business professionals to make strategic business decisions and create a sustainable competitive advantage. A primary goal of this book is to help sport business organizations utilize data-driven decision making to optimize revenue generation in areas such as ticket sales and corporate partnerships. Readers learn about the role of big data and analytics in ticket pricing, season ticket member retention, fan engagement, sponsorship valuation, customer relationship management, and market research.