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Sport Teams, Fans, and Twitter : The Influence of Social Media on Relationships and Branding
About this item
This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
Number of Pages: 141
Genre: Language + Art + Disciplines, Social Science
Sub-Genre: Communication Studies, Media Studies
Series Title: Integrated Marketing Communication
Publisher: Lexington Books
Author: Brandi Watkins
Street Date: October 15, 2018
Item Number (DPCI): 248-19-8331
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