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Sports Business Unplugged : Leadership Challenges from the World of Sports (Paperback) (Rick Burton &
About this item
For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.
Number of Pages: 203
Genre: Sports + Recreation
Publisher: Syracuse Univ Pr
Author: Rick Burton & Norm O'reilly
Street Date: August 16, 2016
Item Number (DPCI): 248-21-3249
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