coolers
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| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
Sponsored
Stanley 20 Cans/14.8qt All Day Madeleine Midi Backpack Cooler - Lilac
New at target
$170.00
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Main material: 100% recycled polyester
- Winged bear liner
- Raised logo
- Stretch-mesh side pockets (16 x 16 cm)
- Winged bear snap-lock closure
- Easy-carry top handle
- Hinge-top zip opening
- Front and back YKK zip pockets
- Adjustable backpack straps included
- *Ice packs not included
Description
Ready to win tailgating? Kick off your gameday with Stanley and keep it going strong with the Tailgating Collection, exclusively at Target. We’re bringing out the team pride with everything you need for the ultimate pre-game party. Set up the cornhole, put up your squad’s flag and bring on the snacks. From parking lots to patios, we’re rooting right alongside you in classic colors.
Every tailgate needs a cooler¬ — yours just happens to be the most stylish. With a storage capacity of 20 cans, the Stanley All Day Madeleine Midi Cooler Backpack keeps its precious cargo cool for 24 hours. Padded straps make carrying more comfortable. The unique “doctor’s bag” hinge top pops open, so you can fill with festive supplies from wine to brews, appetizers, and snacks. Load up with reusable ice packs, pop it shut and the sturdy zipper secures it all. A hidden zipper pocket on the cooler’s back helps to protect your tickets and other valuables, too. There’s even a mesh pocket to fit your favorite water bottle. Get ready to cheer for the team!
Every tailgate needs a cooler¬ — yours just happens to be the most stylish. With a storage capacity of 20 cans, the Stanley All Day Madeleine Midi Cooler Backpack keeps its precious cargo cool for 24 hours. Padded straps make carrying more comfortable. The unique “doctor’s bag” hinge top pops open, so you can fill with festive supplies from wine to brews, appetizers, and snacks. Load up with reusable ice packs, pop it shut and the sturdy zipper secures it all. A hidden zipper pocket on the cooler’s back helps to protect your tickets and other valuables, too. There’s even a mesh pocket to fit your favorite water bottle. Get ready to cheer for the team!
Dimensions (Overall): 16.14 Inches (H) x 7.87 Inches (W) x 11.81 Inches (D)
Weight: 2.2 Pounds
Liner Material: Polyester
Capacity (Volume): 14.8 Quart
Number of Beverage Cans Held: 20
Material: Polyester
Care & Cleaning: Spot or Wipe Clean
Street Date: July 21, 2024
TCIN: 90096976
UPC: 041604408069
Item Number (DPCI): 337-01-9770
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11.81 inches length x 7.87 inches width x 16.14 inches height
Estimated ship weight: 2.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Discover more options
$23.99
reg $52.99 Sale
$28.49
was $29.99 New lower price
4.5 out of 5 stars with 153 ratings
$33.74
was $43.74 New lower price
4.2 out of 5 stars with 17 ratings
Related Categories
4.5 out of 5 stars with 245 reviews
100% would recommend
2 recommendations
2 out of 5 stars
17 November, 2025
originally posted on Stanley
DO NOT BUY THE CREAM
I bought this for the summer because I thought it would be perfect for baseball season. While I love the bag, the cream color has yellowed and now looks disgusting 😣. Too expensive for it to be looking gross like that.
5 out of 5 stars
26 October, 2025
originally posted on Stanley
Just get one!!!!
Love this backpack. I use it for work and play and I have not found an instance that it didn’t exceed what I needed. If your on the fence, just get one. You won’t be disappointed! 🩷
5 out of 5 stars
1 October, 2025
originally posted on Stanley
Great gift idea!
Used this as a giveaway gift at conferences we attend as a vendor business - the response was overwhelmingly positive from those who won it!
5 out of 5 stars
1 October, 2025
originally posted on Stanley
I really liked it, faithful to the image,
I really liked it, faithful to the image, great quality.
5 out of 5 stars
19 September, 2025
originally posted on Stanley
The Backpack That Made Me Everyone’s Favorite Frie
I didn’t know I needed a cooler backpack until I met her—The All Day Madeleine Midi Cooler. Bold color? Check. Holds 20 cans like it’s training for a frat party? Check. Keeps everything cold, dry, and fresh for hours? Double check. I’ve biked with it, strolled into the park with it, and let’s just say—this backpack has made me that friend. You know, the one who casually rolls up with snacks and cold drinks while looking unbothered and stylish. With a few ice packs, it’s basically a portable refrigerator that just happens to be cute. If you’re active, social, or just like being the hero who shows up with food and drinks that aren’t warm and sad, this bag is your new bestie. 10/10 would recommend—just don’t be surprised when your friends expect you to bring it everywhere.
5 out of 5 stars
15 September, 2025
originally posted on Stanley
Great product,
The backpack kept my stuff dry during a rainstorm, and kept my beer cold with ice... the ice did not melt for several hours.
1 out of 5 stars
14 September, 2025
originally posted on Stanley
Issue
Leaks water when the ice melts. Bottom will be wet
5 out of 5 stars
14 September, 2025
originally posted on Stanley
The bigger the better just what she needed.
Birthday gift for my daughter who needed more room
5 out of 5 stars
9 September, 2025
originally posted on Stanley
Perfect Work Lunch Backpack
I’m a UPS warehouse worker. It holds the perfect amount of storage space for all your food, drinks, snacks etc. even those long overtime shifts. Super convenient to carry around since it’s a backpack and it’s got a nice clean look and comfortable feel to it. Very happy.
5 out of 5 stars
8 September, 2025
originally posted on Stanley
Keeps Everything Cold All Day — Even Fully Packed!
I absolutely love this cooler backpack. It kept everything cool for the entire day, especially with the help of a few gel packs I added. I was impressed with how much it fit without feeling bulky — I packed 8 small coconut waters, 2 full water bottles, and 2 food containers, and everything stayed perfectly chilled. The backpack design makes it super convenient to carry compared to a traditional cooler, and it looks stylish enough that you don’t feel like you’re hauling camping gear around. It’s durable, comfortable on the shoulders, and perfect for day trips, picnics, or even commuting with meals. Highly recommend if you want a practical, reliable cooler that actually delivers on all-day performance.
5 out of 5 stars
31 August, 2025
originally posted on Stanley
Love it
Love it and the color is beautiful. It holds a lot, too
5 out of 5 stars
24 August, 2025
originally posted on Stanley
Cold all day!!
Keeps drinks cold for a while and its super easy to carry around!
5 out of 5 stars
18 August, 2025
originally posted on Stanley
love it
it’s a nice bag just a little big going for smaller
5 out of 5 stars
15 August, 2025
originally posted on Stanley
Get the midi you will not regret it!
I had been eyeing this bag for a while. I got the mini cooler backpack and it was awesome but this bag is even more amazing super spacious. The padded straps are super comfortable and the color just makes it stand out. It’s a great statement
3 out of 5 stars
12 August, 2025
originally posted on Stanley
For the price not worth it. Disappointed
Zippers are not that great. They get stuck a lot and probably will break after a few uses. It does keep items as cold as they say. With ice nor ice packets.
1 out of 5 stars
25 July, 2025
originally posted on Stanley
Not happy
Needs more pockets inside and while putting it on the strap snapped and hit me in my face I already took it to work so I’m stuck with this smh. Not to mention it doesn’t keep things cool for long.
5 out of 5 stars
24 July, 2025
originally posted on Stanley
Great size and fun colors
I bought this cooler for my daughter‘s birthday. She absolutely loved it. It’s a great size and she loved the fun color would definitely recommend.
4 out of 5 stars
16 July, 2025
originally posted on Stanley
Great size but you need ice packs
Great size but you need ice packs. Normal ice melts so quickly and then leaks all over. I also don’t feel like the ice packs last all that long, but will try to prime it next time to see if that helps.
1 out of 5 stars
15 July, 2025
originally posted on Stanley
Color didn’t last great cooler though
This was a gift for Mother’s Day last year and to say I’m disappointed is an understatement. I’m a big fan of Stanley products but I choose the wrong color in this cooler bag. It’s. O longer a pretty pink but a gross yellowish pink. I wish I would have choosen a different color. I would recommend the cooler but NOT the color.
1 out of 5 stars
14 July, 2025
originally posted on Stanley
Leaks from around bottom
I bought this bag for my fiancé for Christmas and everytime we do try to use it, it leaks and we can not find where it is leaking from. No it’s not the zipper. Can you help us with this?