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Start-Up J Curve : The Six Steps to Entrepreneurial Success (Hardcover) (Howard Love)
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A predictable pattern of success
Entrepreneurs who have read early drafts of The Start-Up J Curve responded, “I wish I had this book years ago.”
A startup unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern theJ Curve: The toughest part of the endeavor is the time between the actual start and when the product and model are firmly established.The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond.
Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.