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Starting a Successful Business : Your Guide to Setting Up Your Dream Start-Up, Controlling Its Finances

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The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Businessis your definitive guide to setting up a business that will thrive.

Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.

Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.

Number of Pages: 261
Genre: Business + Money Management
Series Title: Business Success
Format: Paperback
Publisher: Kogan Page Ltd
Author: Michael J. Morris
Language: English
Street Date: August 28, 2017
TCIN: 52197709
UPC: 9780749480868
Item Number (DPCI): 248-43-0661
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MSRPReg: $19.95 Save $6.39 (32% off)
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