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Starting and Running a Small Business for Canadians for Dummies All-In-One - by John Aylen (Paperback)

Starting and Running a Small Business for Canadians for Dummies All-In-One - by  John Aylen (Paperback) - image 1 of 1
Starting and Running a Small Business for Canadians for Dummies All-In-One - by  John Aylen (Paperback) - image 1 of 1
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About this item

Specifications

Number of Pages: 672

Genre: Business + Money Management

Format: Paperback

Publisher: For Dummies

Author: John Aylen

Language: English

Street Date: May 1, 2012
TCIN: 78570663
UPC: 9781118172827
Item Number (DPCI): 247-35-1354

Description

The comprehensive, seven-books-in-one package Canadian entrepreneurs can trust

With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of seven books that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians All-in-One For Dummies will ensure your ventures meet with success.

Offering everything you need to know about starting your own business and managing growth, this is essential reading for anyone looking to make it big in the world of small business.

  • Get to know the basics of starting a small business in Canada -- investigate how to create the perfect business plan

  • Grasp the rules of intellectual property -- discover what rights small business owners have

  • Define your target market -- shape your business around the segment you serve

  • Learn the language of bookkeeping -- investigate balance sheets, assets, liabilities, equities, and more

  • Delve into computer accounting programs -- find the right software for your business

  • Discover the value of human resources --pinpoint your HR duties, and see how you can make your employees happier

  • Get to know the marketing process -- target your customers with a tailor-made message

  • Understand websites and social media -- create an effective and interactive online presence for your business

Open the book and find:

  • How to enforce your trademark

  • Techniques for putting together a business statement

  • Tips on spotting business strengths and weaknesses

  • How to navigate the accounting cycle

  • The rules of a balance sheet

  • Ways to develop a recruiting process

  • How to use SEO keywords to target your audience

  • Mobile marketing strategies

7 books in 1

  • Small Business A-Z

  • Intellectual Property Law

  • Business Plans

  • Bookkeeping

  • Human Resources

  • Small Business Marketing

  • Online Marketing

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