About this item
Demonstrate how statistical methods are vital for today's managers and economists as you teach students how to apply these tools to real business problems with STATISTICS FOR MANAGEMENT AND ECONOMICS, 11E. This best-selling business and economic statistics text emphasizes applications over calculations using a unique three-step "ICI" approach to problem solving. Students IDENTIFY the correct statistical technique by focusing on the problem objective and data type; then COMPUTE the statistics (by hand, using Excel 2016, or using XLSTAT Excel add-in); and ultimately INTERPRET results in the context of the problem. Readers examine functional areas of business as data-driven examples, more than 2400 exercises, and 32 cases demonstrate how marketing managers, financial analysts, accountants, and economists use statistical applications. Many exercises feature returns on 40 stocks. Students can download 1100 data sets, online appendixes and Data Analysis Plus from the book's website.
Genre: Business + Money Management
Publisher: Cengage Learning
Author: Gerald Keller
Street Date: March 13, 2017
Item Number (DPCI): 248-36-4530