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Stop, Look & Listen : The Leadership Fable That Shows You How to Profit by Putting Your Customers First

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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall’sCustomer CEO: How to Profit from the Power of Your Customers to work. Bob has been running his company as if he controls the customers. Bob is urged toStop, Look, and Listen, because today, the customers are in control. They are the bosses, the Customer CEOs, and they control the company’s destiny.Bob must learn to understand his customers’ needs, and more importantly, embrace their power. The three essential steps are to STOP seeing things from the corporate CEO’s point of view, LOOK at everything from the customer’s point of view, even when it hurts, and LISTEN deeply for what the customers’ needs are. This short, entertaining business tale chronicles Bob’s ultimate recognition of his customers as CEOs.
Number of Pages: 71
Genre: Business + Money Management
Sub-Genre: Marketing / General, Customer Service, Consumer Behavior
Format: Hardcover
Publisher: Perseus Distribution Services
Author: Chuck Wall
Language: English
Street Date: September 8, 2015
TCIN: 50127066
UPC: 9781629561356
Item Number (DPCI): 248-01-2623

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