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Stop Random Acts of Marketing - by Karen Hayward (Paperback)

About this item

Specifications

Number of Pages: 180

Genre: Business + Money Management

Sub-Genre: Marketing

Format: Paperback

Publisher: Lioncrest Publishing

Age Range: Adult

Book theme: General

Author: Karen Hayward

Language: English

TCIN: 79735805
UPC: 9781544502533
Item Number (DPCI): 247-42-7518

Description

Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go.

Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth.

It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.

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