Loading, please wait...

Storynomics - by Robert McKee & Thomas Gerace (Hardcover)

Storynomics - by  Robert McKee & Thomas Gerace (Hardcover) - image 1 of 1
Storynomics - by  Robert McKee & Thomas Gerace (Hardcover) - image 1 of 1
Shipping
Free standard shipping with RedCard
Loading, please wait...

About this item

Specifications

Number of Pages: 272

Genre: Business + Money Management

Format: Hardcover

Publisher: Twelve

Book theme: General

Author: Robert McKee & Thomas Gerace

Language: English

Street Date: March 20, 2018
TCIN: 53230474
UPC: 9781538727935
Item Number (DPCI): 248-57-2040

Description

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Recommended


From the manufacturer

No information loaded.

Guest Ratings & Reviews

No reviews yet! Be the first to help other guests.

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.