Loading, please wait...

product description page

Storytelling : Bewitching the Modern Mind (Reprint) (Paperback) (Christian Salmon)

Storytelling : Bewitching the Modern Mind (Reprint) (Paperback) (Christian Salmon) - image 1 of 1

About this item

Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived.This is the subject of Christian Salmon’s Storytelling, which looks at how the creative imagination has been hijacked in the twenty-first century. Salmon anatomizes the timeless human desire for narrative form and how it is abused in the marketing mechanisms behind politicians and products: luxury brands trade on their embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on computer games conceived in Hollywood, and spin doctors construct political lives as if they were a folk epic. Salmon unveils the workings of a “storytelling machine” more effective and insidious as a means of oppression than anything dreamed up by Orwell. The “reality-based community”—to use a phrase coined by an aide to George W. Bush—is now regularly outmaneuvered by public relations gurus and political advisers, as they construct story arcs for a population that has come to expect them.
Edition: Reprint
Number of Pages: 173
Genre: Political Science
Sub-Genre: Anthropology / Cultural
Format: Paperback
Publisher: Random House Inc
Author: Christian Salmon
Language: English
Street Date: January 31, 2017
TCIN: 51402772
UPC: 9781784786588
Item Number (DPCI): 248-20-0393
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
MSRPReg: $16.95 Save $5.43 (32% off)
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.