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Strategic Brand Management : Lessons for Winning Brands in Globalized Markets - (Paperback)
About this item
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
Number of Pages: 242
Genre: Business + Money Management
Publisher: Oxford Univ Pr
Author: Deborah Roedder John & Carlos J. Torelli
Street Date: November 2, 2017
Item Number (DPCI): 248-56-3802
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