Loading, please wait...
:

product description page

Strategic Brand Management : Lessons for Winning Brands in Globalized Markets - (Paperback)

Strategic Brand Management : Lessons for Winning Brands in Globalized Markets -  (Paperback) - image 1 of 1

About this item

Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
Number of Pages: 242
Genre: Business + Money Management
Format: Paperback
Publisher: Oxford Univ Pr
Author: Deborah Roedder John & Carlos J. Torelli
Language: English
Street Date: November 2, 2017
TCIN: 53199724
UPC: 9780190646004
Item Number (DPCI): 248-56-3802
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$76.95
Shipping
In stock - free standard shipping with REDcard
Not in stores
Loading, please wait...

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.