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Strategic Communication in Business and the Professions (Paperback) (Dan O'Hair & Gustav W. Friedrich &

Strategic Communication in Business and the Professions (Paperback) (Dan O'Hair & Gustav W. Friedrich & - image 1 of 1

About this item

Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety.  For the successful communicator this book provides the both framework and the necessary tools. 

 

This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication.Strategic Communication prepares readers for the business world of today.

Number of Pages: 288
Genre: Business + Money Management
Sub-Genre: General
Format: Paperback
Publisher: Pearson College Div
Author: Dan O'Hair & Gustav W. Friedrich & Lynda Dee Dixon
Language: English
Street Date: October 2, 2015
TCIN: 50603363
UPC: 9780134011684
Item Number (DPCI): 248-10-2540
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