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Strategic Internal Communication : How to Build Employee Engagement and Performance (Paperback) (David

Strategic Internal Communication : How to Build Employee Engagement and Performance (Paperback) (David - image 1 of 1

About this item

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communicationshows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.

This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Number of Pages: 219
Genre: Business + Money Management
Format: Paperback
Publisher: Kogan Page Ltd
Author: David Cowan
Language: English
Street Date: June 28, 2017
TCIN: 51765698
UPC: 9780749478650
Item Number (DPCI): 248-32-8538
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MSRPReg: $49.95 Save $2.50 (5% off)
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