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Strategic Management : Concepts and Cases: A Competitive Advantage Approach (Student) (Hardcover) (Fred

Strategic Management : Concepts and Cases: A Competitive Advantage Approach (Student) (Hardcover) (Fred - image 1 of 1

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For courses in strategy.

This package includes MyManagementLab®.

 

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. TheSixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

 

Personalize Learning with MyManagementLab

MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134153790 / 9780134153797MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases
  • 0134167848 / 9780134167848 Strategic Management: A Competitive Advantage Approach, Concepts and Cases

 

Edition: Student
Number of Pages: 651
Genre: Business + Money Management
Sub-Genre: Strategic Planning
Format: Hardcover
Publisher: Pearson College Div
Author: Fred R. David & Forest R. David
Language: English
Street Date: January 16, 2016
TCIN: 51101874
UPC: 9780134422572
Item Number (DPCI): 248-15-6752
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$290.87
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