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Strategic Social Media : From Marketing to Social Change (Hardcover) (L. Meghan Mahoney & Tang Tang)

Strategic Social Media : From Marketing to Social Change (Hardcover) (L. Meghan Mahoney & Tang Tang) - image 1 of 1

about this item

Strategic Social Media provides a thorough overview of using social media for marketing and communication, offering the ideal balance between practice and theory. Going beyond the how-to guide for using today's most popular social media platforms, it provides an overview of the theories and frameworks necessary for teaching students and readers about social media strategies that can be applied in any landscape.

Combining theory, practice, action plans, and case studies, and by outlining the underlying communication strategies that inspire behaviour change in audiences, the book enables practitioners to develop effective social media marketing messages, and teaches students and readers the power and positive possibilities that social media hold in influencing relationships, marketing, and social change.

Unlike many of the how-to texts currently on the market, this book prompts readers to consider the objectives of a business strategy, and determine the most effective way to prompt users into action through social media messages. This approach recognizes the increasing influence that users have on marketing campaigns and digital communication.
Number of Pages: 347
Genre: Business + Money Management
Format: Hardcover
Publisher: John Wiley & Sons Inc
Author: L. Meghan Mahoney & Tang Tang
Language: English
Street Date: October 31, 2016
TCIN: 51838005
UPC: 9781119259190
Item Number (DPCI): 248-35-4044

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