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Strategic Sport Communication (Hardcover) (Ph.D. Paul M. Pedersen & Ph.D. Pamela C. Laucella & Ph.D.
About this item
Pederson, Laucella, Kian, and Geurin present readers with the second edition of their comprehensive guide to creating and delivering strategic sport communication. The authors cover have organized the thirteen chapters that make up the main body of their text in three parts devoted to the basics of sports communication, examining the strategic sport communication model, and addressing issues in sport communication. Paul M. Pedersen is a faculty member of Indiana University. Pamela C. Laucella is a faculty member of Indiana University and Purdue University. Edward (Ted) M. Kian is a faculty member of Oklahoma State University. Andrea N. Geurin is a faculty member of Griffith University in Australia. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 409
Genre: Sports + Recreation
Publisher: Human Kinetics
Author: Ph.D. Paul M. Pedersen & Ph.D. Pamela C. Laucella & Ph.D. Edward M. Kian & Ph.D. Andrea N. Geurin
Street Date: January 28, 2016
Item Number (DPCI): 248-53-1300
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