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Strategic Tools and Methods for Promoting Hospitality and Tourism Services (Hardcover)

Strategic Tools and Methods for Promoting Hospitality and Tourism Services (Hardcover) - image 1 of 1

About this item

This volume consists of 14 essays contributed by an international group of marketing, tourism, and other specialists, on tools and methods for promoting hospitality and tourism services. They discuss destination image and marketing, including the role of destination attributes in assessing and constructing the image of a tourist destination, evaluating the image of destinations, and the use of cultural tourism and museum marketing in developing a city's image; tactics and strategies in the context of crises, including promoting cultural tourism, failure avoidance in the implementation of strategies, the roles of information technology and knowledge management, franchising, and hotel spa and wellness services; marketing for nature-based activities, the sociocultural impacts of sport event tourism, and communicating with foreign tourists; and the negative effects of tourism in local communities, in terms of monetary awards to workers, urban transformation, and terrorism. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 326
Genre: Business + Money Management
Sub-Genre: Marketing / General, Marketing / Direct, Industries / Hospitality + Travel + Tourism
Format: Hardcover
Publisher: Igi Global
Language: English
Street Date: January 7, 2016
TCIN: 50993773
UPC: 9781466697614
Item Number (DPCI): 248-13-8995
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