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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More - (Paperback)

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About this item

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Number of Pages: 348
Genre: Business + Money Management
Format: Paperback
Publisher: Taylor & Francis
Author: Charles Marsh & David W. Guth & Bonnie Poovey Short
Language: English
Street Date: November 22, 2017
TCIN: 53235224
UPC: 9781138037120
Item Number (DPCI): 248-58-0155
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$94.95
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