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Strategy and Sustainability : A Hard-Nosed and Clear-Eyed Approach to Environmental Sustainability for

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Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet and the life forms on it. Business is measured in months, and quarters. Climate change, deforestation, and the reduction in biodiversity occur over decades or even centuries. Business is about maximising this year's profit. Sustainability often requires significant short term costs to secure a very long term benefit. It's difficult to bridge the gap.Strategy and Sustainability encourages its readers to move beyond the hype and takes a decidedly pro-business, fact based point of view, recognizing the complexity of the issues at hand and the strategic choices businesses can make. It blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a roadmap with which Sr. Management might think about engaging with the topic, not to save the planet but to fulfil its medium and long term responsibility to shareholders and other stakeholders.
Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet and the life forms on it. Business is measured in months, and quarters. Climate change, deforestation, and the reduction in biodiversity occur over decades or even centuries. Business is about maximising this year's profit. Sustainability often requires significant short term costs to secure a very long term benefit. It's difficult to bridge the gap.

Strategy and Sustainability encourages its readers to move beyond the hype and takes a decidedly pro-business, fact based point of view, recognizing the complexity of the issues at hand and the strategic choices businesses can make. It blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a roadmap with which Sr. Management might think about engaging with the topic, not to save the planet but to fulfil its medium and long term responsibility to shareholders and other stakeholders.
Number of Pages: 228
Genre: Business + Money Management
Sub-Genre: Development / Sustainable Development, Strategic Planning
Series Title: IESE Business Collection
Format: Hardcover
Publisher: Palgrave Macmillan
Author: Mike Rosenberg
Language: English
Street Date: September 27, 2015
TCIN: 46761112
UPC: 9781137501738
Item Number (DPCI): 247-51-6746

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