How does Pitino motivate people? There's no question that he has immense personal charisma and superb coaching strategies. Yet what sets him apart--and makes him the envy of his colleagues--is his ability to spur his people on to achieve far more than is expected of them. His core belief, honed through his coaching in a variety of situations for over twenty years, is that everyone can achieve things they never thought possible. He maintains that most of us continually undersell ourselves, routinely settle for less than we deserve, and grow conditioned to thinking that we can't attain the goals we set for ourselves. Beginning with the four elements crucial to any achievement--Togetherness, Esteem, Attitude, and Mental Toughness(TEAM)--Pitino systematically overturns this negative conditioning and replaces it with ten concrete steps to building a winning life. This remarkable author, with a terrifically compelling message, will make "Success Is a Choice" one of the biggest business/self-improvement audiobooks of the year.