EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

SwaddleMe Original Swaddle Wrap Newborn S/M - 2pk

SwaddleMe Original Swaddle Wrap Newborn S/M - 2pk - image 1 of 4
SwaddleMe Original Swaddle Wrap Newborn S/M - 2pk - image 2 of 4
SwaddleMe Original Swaddle Wrap Newborn S/M - 2pk - image 3 of 4
SwaddleMe Original Swaddle Wrap Newborn S/M - 2pk - image 4 of 4
SwaddleMe Original Swaddle Wrap Newborn S/M - 2pk - image 1 of 4
$24.99 when purchased online
Target Online store #3991

About this item

Fit & style

  • Keep your baby calm and comforted with the SwaddleMe by Ingenuity Original Swaddle in small/medium. This swaddle fits babies ages 0-3 months, 7-14 pounds, and up to 26 inches long
  • Swaddling baby is now a breeze thanks to this swaddle's wings! This adjustable swaddle blanket wraps around baby for a perfect fit, creating a womb-like feeling for your little one
  • Worried about keeping baby secure? We have you covered. The hook-and-loop closures keep this baby swaddle wrap from loosening to keep baby safely comforted
  • This soft and cozy swaddle is made of durable natural fiber (100% cotton) and is machine-washable. The snug fit helps prevent the startle reflex
  • This swaddle is part of Stage 1 in the SwaddleMe Stages of Sleep, made for newborns who aren't rolling over yet and like to be swaddled with their arms in
Keep your precious baby calm and comforted with the the SwaddleMe by Ingenuity Original Swaddle in small/medium. This swaddle is designed to fit babies ages 0-3 months, 7-14 pounds, and up to 26 inches long. The easy-to-use swaddle wrap creates a snug, womb-like feeling for your little one. Simply position the adjustable wings around your baby and press on the hook-and-loop closures to secure. The closures prevent the swaddle from loosening, therefore keeping baby safely secure. The cozy fit of this swaddle helps prevent the startle reflex that can wake baby. The hip-healthy design leaves plenty of room for baby to move. This soft swaddle is made of durable natural fiber (100% cotton) and is machine-washable for easy cleaning. This baby swaddle blanket wrap is part of Stage 1 in the SwaddleMe Stages of Sleep, made for newborns who aren't rolling over yet and like to be swaddled with their arms in. When baby starts showing signs of rolling, transition to Stage 2. The SwaddleMe by Ingenuity Original Swaddle is a great addition to any baby shower registry!

SwaddleMe

swaddle wrap
Size Child Age Child Weight Max Child Height
Newborn - 5-12 lbs. 26
Small/Medium (S/M) 0-3 Months 7-14 lbs. 26
Large (LG) 3-6 Months 14-18 lbs. 30

All Sizes in Inches Unless Otherwise Stated

Kids/Toddler measuring guide

Use the tips & visuals in this guide to make taking your child's body measurements easy-peasy.

Don’t have a fabric tape measure? Use a shoelace or pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Height

    Standing with feet together and back to a wall. Measure from floor to the top of the head.

  • Chest

    Have your child make airplane arms. Wrap tape measure around the fullest part of the chest, keeping it level & snug.

  • Waist

    With your child bending to one side, measure the point where the waist flexes naturally. Keep the tape level & comfortably loose.

  • Hip

    Have your child stand like a tall tree with feet together. Measure a level line around the fullest part of the hips & seat.

  • Inseam

    Take a pair of pants that fit your child well. Measure along the seam from crotch to leg opening.

Sizing: Infant
Material: 100% Cotton
Fit: Snug Fit
Garment Style: Sleeveless, Side Hook and Loop Fastener
Fabric Name: Knit
Neckline: Round
Garment Details: Single Layered Construction
Package Quantity: 2
Fabric Weight Type: Lightweight Fabric
Care and Cleaning: Machine Wash, Drying Instructions Not Provided
TCIN: 52106438
UPC: 012914562208
Item Number (DPCI): 030-02-0161
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8.9764 inches length x 6.063 inches width x 2.126 inches height
Estimated ship weight: 0.6173 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

The SwaddleMe Original Swaddle is appreciated by many guests for its soft material, easy-to-use design, and cute patterns. However, some guests reported issues with sizing, durability, and loud Velcro. The product seems to be effective in helping babies sleep better, but there are concerns about the fit and potential for the swaddle to shrink after washing.
    Generated by AI from the text of recent reviews (includes incentivized reviews)
    4.6 out of 5 stars with 253 reviews
    quality: 4.4 out of 5
    comfort: 3.88 out of 5
    design: 4.44 out of 5
    89% would recommend
    106 recommendations

    Cheap, thin material

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lms1360 - 2 years ago, Verified purchaser
    Material was so thin it ripped the 2nd time baby was in it. Also supposed to fit up to 3 months, but was too small for 6 week old 9 lb baby. Would not recommend.
    1 reply from Summer team - 1 year ago
    Hi! We’re sorry to hear your experience with the SwaddleMe Original Swaddle Wraps Newborn S/M - Gray Chevron/Stars 2pk was disappointing. We would like to see how we can address your concerns as soon as possible by connecting with you directly. Please give us a call at 800-230-8190 Monday - Friday 8 am - 5 pm EST.
    design: 2 out of 5
    comfort: 3 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?

    A Must Have!!

    5 out of 5 stars
    Maddie21 - 2 years ago
    originally posted on kidsii.com
    I bought a 2 pack to try with my third child. And I wish I would have had these with my first two. This is such a must have!!! We love it and will never use a different brand again.
    Did you find this review helpful?

    the best

    5 out of 5 stars
    Thumbs up graphic, would recommend
    amscoak - 2 years ago, Verified purchaser
    these are amazing! every baby needs them
    Did you find this review helpful?

    Baby shower gift

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sunny - 2 years ago, Verified purchaser
    Cute design, perfect size, and a great baby shower gift
    design: 5 out of 5
    quality: 5 out of 5
    comfort: 5 out of 5
    Did you find this review helpful?

    Great but Shrinks after Washing

    3 out of 5 stars
    Thumbs up graphic, would recommend
    PD - 3 years ago
    It’s a great product until you wash it. It shrinks considerably and no longer fits my baby. We washed it then used it once and washed it again and noticed it has shrunk and no longer fits. Which is really sad because we really liked this product. It’s easy to use and my baby liked it.
    design: 3 out of 5
    comfort: 4 out of 5
    quality: 3 out of 5
    1 guest found this review helpful. Did you?

    Good swaddle.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Christina - 3 years ago, Verified purchaser
    I’ve already washed it a couple times and it has created some piling, but overall is still holding up. It fits pretty nicely on my baby and it has helped her sleep. She’s pretty small and of all the ones I bought, this one was best fitting. Cute designs too.
    design: 5 out of 5
    quality: 4 out of 5
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    - 3 years ago
    Loved these swaddles! A lot easier to use than the hospital ones
    design: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Torn after 1st wash

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    kl972 - 3 years ago
    These got a rip in them after the first wash in the exact same spot on both. Will be returning.
    Did you find this review helpful?

    SwaddleMe

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jam12345 - 3 years ago
    These swaddles are easy to use, soft, and come with cute patterns.
    design: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    How do I turn this into a wearable blanket

    4 out of 5 stars
    Sara - 3 years ago
    I got this as a gift (put it on my registry) but there’s no zipper at bottom. How do I convert this to the wearable blanket stage mentioned on packet? Or is that a different product?
    design: 2 out of 5
    quality: 5 out of 5
    comfort: 5 out of 5
    Did you find this review helpful?

    Easier than a blanket, and keep baby happy!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Amelia - 3 years ago, Verified purchaser
    I'm writing this review from buying these for my sister, but my baby used them until she could roll over and we loved them! They kept her cozy and warm, and were much easier and more secure than using a blanket. I'm thinking back to just how cute she was all swaddled up in these, too, they're really adorable. The bottom half is supposed to be able to be un-velcroed for diaper changes, but that never really worked for me because I couldn't get it back together as well as it was before. Mine held up really well with daily use for about 4 months until I had to size up. These are something I will probably buy for any baby shower I attend, and will definitely use them if I have another baby.
    1 guest found this review helpful. Did you?

    Perfect

    5 out of 5 stars
    Thumbs up graphic, would recommend
    C - 3 years ago, Verified purchaser
    We loved these! Our daughter loved being swaddled as a newborn and blanket swaddles didn’t cut it. We used these until we had to switched to sleep sacks. They’re easy to use, wash very well, and light enough that baby can wear long sleeve sleepers under it.
    quality: 5 out of 5
    comfort: 5 out of 5
    design: 5 out of 5
    1 guest found this review helpful. Did you?

    Lasted less than 3 weeks

    2 out of 5 stars
    KB319 - 3 years ago
    originally posted on kidsii.com
    We bought 2 of the SwaddleMe original swaddles for our twins. The Velcro lasted 15 days and will no longer stay secure. Not impressed.
    Did you find this review helpful?

    Holes in back

    2 out of 5 stars
    Krissy - 3 years ago
    This is the second replacement we got and both swaddles have a hole in the back in the same exact spot on both of them. I will be returning them to the store this weekend and hopefully getting ones that do not have holes in them.
    1 reply from Summer team - 3 years ago
    Hello, the swaddles are intended to have the holes in the back. It is actually a harness opening for swings/ bouncers and not a defect in the swaddle. Please contact our consumer relations team if you have any additional questions and we'd be happy to help.
    design: 5 out of 5
    quality: 1 out of 5
    2 guests found this review helpful. Did you?

    Bad design!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lmw - 3 years ago
    Do NOT recommend. Puts baby’s legs in a compromised position that can contribute to hip dysplasia.
    comfort: 1 out of 5
    design: 1 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?

    Most useful item on my registry

    5 out of 5 stars
    Laura - 4 years ago
    I use this velcro swaddle every single night on my newborn. It's well designed, well fitting, and very easy to use. It's faster and more secure than a traditional swaddling blanket and leaves me feeling confident that she won't wriggle out of it. She is also a long baby and it leaves room to stretch out her legs fully. It makes her look like a grub which is also a plus.
    design: 5 out of 5
    quality: 5 out of 5
    comfort: 5 out of 5
    1 guest found this review helpful. Did you?

    Check the features

    3 out of 5 stars
    JC - 4 years ago, Verified purchaser
    There seem to be several variations of this with different features. My wife picked these out but I doubt she did much research on the options for each model. My new four day old little girl can still squirm enough that the compression section for her torso scrunches up too high for my comfort. I could be one of those out there leaving a review thought and don't know how to use these things. Like the review about having a hole in the same place after washing two swaddles. You know, about the area where you might want to check the wetness indicator on a diaper... Whatever the reason, these are not working for us. Female, full term, @7lbs 14oz.
    design: 2 out of 5
    quality: 5 out of 5
    comfort: 3 out of 5
    2 guests found this review helpful. Did you?

    Awesome!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Brooke6 - 4 years ago
    The best swaddle! The only one that my daughter couldn’t bust out of!
    design: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Swaddle Me better than Halo

    5 out of 5 stars
    rachkinz - 4 years ago
    I like these better than the Halo swaddle that I have. My baby never gets her hands/arms out like she does with the Halo. The material is a little thicker than the Halo. The one downside is the velcro is pretty loud.
    Did you find this review helpful?

    Best swaddles

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Christine33 - 4 years ago
    These are so cute and I’ve always loved how easy it slid to swaddle them with the Velcro! My baby hates being swaddled but she’ll purposely wake herself up all night long if I dont
    design: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy