Loading, please wait...

product description page

Taken for Granted : The Remarkable Power of the Unremarkable - by Eviatar Zerubavel (Hardcover)

Taken for Granted : The Remarkable Power of the Unremarkable -  by Eviatar Zerubavel (Hardcover) - image 1 of 1

About this item

How the words we use—and don’t use—reinforce dominant cultural norms

Why is the term "openly gay" so widely used but "openly straight" is not? What are the unspoken assumptions behind terms like "male nurse,""working mom," and "white trash"? Offering a revealing and provocative look at the word choices we make every day without even realizing it, Taken for Granted exposes the subtly encoded ways we talk about race, gender, sexual orientation, religion, social status, and more.

In this engaging and insightful book, Eviatar Zerubavel describes how the words we use--such as when we mark "the best female basketball player" but leave her male counterpart unmarked—provide telling clues about the things many of us take for granted. By marking "women's history" or "Black History Month," we are also reinforcing the apparent normality of the history of white men. When we mark something as being special or somehow noticeable, that which goes unmarked—such as maleness, whiteness, straightness, and able-bodiedness—is assumed to be ordinary by default. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance—including the power to dictate what others take for granted.

A little book about a very big idea, Taken for Granted draws our attention to what we implicitly assume to be normal—and in the process unsettles the very notion of normality.

Number of Pages: 142
Genre: Social Science
Series Title: Wildguides
Format: Hardcover
Publisher: Princeton Univ Pr
Author: Eviatar Zerubavel
Language: English
Street Date: April 24, 2018
TCIN: 53419088
UPC: 9780691177366
Item Number (DPCI): 248-66-9049
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
MSRPReg: $19.95 Save $2.00 (10% off)
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.